Independent Financial Adviser · Northwest England & Beyond

Clear financial
advice, built
around your future

Independent financial advice for individuals and families — helping you make confident decisions about retirement, tax and long-term wealth. Based in Southport, working with clients across the UK.

John Anthony Sykes - Independent Financial Adviser, Southport

John Anthony Sykes

Dip PFS · Independent Financial Adviser

Personal Finance Society - Qualified Member
FCA Regulated 100% Independent Whole of market Fees agreed upfront Personal Finance Society — Qualified Member
Who you're working with

Independent, qualified, and on your side

Behind the advice is a real person - with a specific history, specific qualifications and a specific reason for doing this work.

John Anthony Sykes - Independent Financial Adviser, Southport

John Anthony Sykes

Dip PFS · Independent Financial Adviser

Personal Finance Society - Qualified Member

Qualified Member of the Personal Finance Society

I work independently through Fintuity - a directly FCA-authorised firm - which means I can recommend solutions from the whole of market, with no ties to any provider, panel or preferred list. The advice you get is based entirely on what is right for you.

I have held the CII Diploma in Regulated Financial Planning (Dip PFS) since 2022 and have built hands-on experience across retirement, investment and protection planning. Before advising, I worked as an engineer in demanding regulated industries - which is why I approach every client's finances methodically, with a genuine attention to detail.

Dip PFS - CII Level 4 CII Mortgage Advice CII Long Term Care Whole of Market
How it works

From first conversation to a plan that keeps working

Three focused meetings to go from where you are now to clear, actionable recommendations - then ongoing support to keep your plan on track as life changes.

1

Initial discussion

A free conversation - typically 20 minutes. I want to understand where you are now, what you're trying to achieve, and how I might be able to help. No paperwork, no pressure. You leave with a clear idea of whether I'm the right fit.

2

Building the plan

Once you decide to go ahead, we get into the detail together - your full financial picture, your risk profile and preferences. I use this to research your options thoroughly and build a plan specific to your situation.

3

Your recommendations

I present a clear written report with specific recommendations and the reasoning behind each one. We go through it together. If you're happy, we complete the paperwork and get things moving.

After the advice

Ongoing support - because your finances don't stand still

For clients who want continued support, I offer an ongoing advisory service charged as an annual percentage of the assets under advice. This structure is commensurate with the work involved - a larger or more complex portfolio requires more active management, more frequent assessment, and more planning decisions throughout the year.

The ongoing fee funds a defined, active service - not just the ability to call me. It reflects my FCA obligation to ensure your advice remains suitable on a continuing basis, and my commitment to be proactive rather than reactive when things change.

Annual review meeting
A structured annual meeting to review your progress, update your cashflow model and confirm the plan is still on track for your goals.
Ongoing suitability assessment
FCA regulation requires that advice remains suitable as time passes. I actively check that your investments and strategy still match your circumstances and risk profile.
Legislative and tax changes
Pension rules, IHT thresholds and tax allowances change regularly. I flag the changes that affect you and advise on action - before the deadline, not after.
Changing circumstances
A new job, inheritance, health change or shift in retirement plans can all affect your strategy. Ongoing clients can reach me at any point - not just at the annual review.
What to expect at your first meeting See fees & pricing Is advice worth it?
Testimonials

What clients say

"I would recommend him to others with total, 100%, confidence."

Dr. Kathryn M.
Client · Manchester

"We were unhappy with our previous adviser. After meeting with John, we felt he was a more capable pair of hands."

Anthony M.
Client · Ainsdale

"My wife sadly passed away, and I wanted to set a trust fund for my stepdaughter. John found a solution that exactly fit my requirements."

Craig C.
Client · South Yorkshire

Most tax year allowances don't carry forward. Let's make sure you're using yours.

ISA allowances reset every April and can't be carried forward. Book a free 20-minute call to make sure you're not leaving money on the table.